The world of fashion is constantly evolving, and one of the driving forces behind this transformation are style bloggers. These influencers have taken the internet by storm, creating trends, promoting brands, and inspiring millions with their unique sense of style. Here are the 10 most influential style bloggers in 2025, who continue to redefine fashion in innovative and powerful ways.
1. Chiara Ferragni
Chiara Ferragni is one of the pioneers of the fashion blogging world. With over 29 million followers on Instagram, Chiara’s blog, The Blonde Salad, started as a personal style diary and quickly turned into a global empire. She has collaborated with major brands like Dior and Valentino, and her own fashion line has become a favorite among fashionistas worldwide. Her influence is unmatched, and she continues to set the standard for what it means to be a fashion blogger in 2025.
2. Camila Coelho
A Brazilian beauty and fashion influencer, Camila Coelho’s Instagram is a blend of luxury fashion and beauty content. With over 10 million followers, she has collaborated with top-tier brands like Lancôme and Dior. Camila’s effortless ability to mix high-end fashion with approachable beauty tips has made her a favorite among followers who are looking for glamorous yet accessible style inspiration.
3. Mary Leest (Happily Grey)
Mary Lawless Lee, also known as Mary Leest, is the founder of the blog Happily Grey. Known for her minimalist style, Mary has created a loyal following with her clean aesthetic, often mixing high-end fashion pieces with casual, everyday wear. Her content feels approachable, making her an ideal influencer for people looking to refine their everyday wardrobes with a bit of luxury.
4. Irene Kim
Irene Kim is a Korean-American fashion influencer who is known for her bold, colorful style and her fun, approachable persona. She’s worked with high-end brands like Chanel and Dior, and she boasts a following of over 2.8 million. Irene’s eclectic approach to fashion and her vibrant personality have made her a standout in the fashion blogging world, particularly among those who love to experiment with their style.
5. Danielle Bernstein (We Wore What)
Danielle Bernstein is the founder of We Wore What, one of the most successful fashion blogs in the world. With over 3 million followers, Danielle has expanded her brand into her own clothing line. Known for her chic, contemporary style, she mixes accessible fashion with luxurious pieces, making her a go-to for many who want to stay on top of trends without breaking the bank.
6. Leonie Hanne
Leonie Hanne is a German influencer who has amassed a global following thanks to her vibrant and luxurious style. She often collaborates with high-end fashion houses like Gucci and Chanel, showcasing her polished and sophisticated aesthetic. Leonie’s ability to balance high fashion with relatable content has made her one of the most sought-after influencers in the fashion world.
7. Grece Ghanem
Grece Ghanem is redefining what it means to age gracefully while still maintaining a sense of style. Based in Montreal, Grece is in her 50s but continues to be one of the most stylish influencers around. She has become a role model for older women who want to maintain a stylish and modern look, often mixing classic pieces with contemporary flair. Grece proves that style has no age limit.
8. Nikita Madhani
Nikita Madhani, based in Mumbai, is one of India’s top luxury fashion influencers. She has worked with some of the most prestigious brands in the world, showcasing her sophisticated and high-end style. Nikita’s blend of traditional and contemporary fashion has earned her a significant following, and she continues to influence the fashion scene in India and abroad.
9. Emma Chamberlain
Emma Chamberlain, a YouTube star turned fashion icon, has taken the fashion world by storm with her laid-back, quirky style. Known for her casual yet cool aesthetic, Emma has become a trendsetter, especially among Gen Z. Her collaborations with brands like Louis Vuitton have cemented her place as a top influencer in the fashion world, and her authenticity resonates deeply with her audience.
10. Maureen Wroblewitz
Maureen Wroblewitz is best known for winning Asia’s Next Top Model and has since transitioned into a successful fashion and beauty influencer. She has partnered with global brands like Asus and Palmolive, using her platform to promote both style and self-confidence. Maureen’s elegant, versatile look makes her a favorite among those seeking both high fashion and everyday style inspiration.
Conclusion
These 10 influencers are not just fashion bloggers; they are trendsetters, entrepreneurs, and role models for millions. Whether through luxury fashion collaborations, accessible styling tips, or embracing their unique sense of style, they continue to shape the fashion landscape in 2025. If you’re looking for style inspiration or just want to keep up with the latest trends, these are the influencers you should be following.
